The best practice for online reputation management is to insert keywords into their blogs and websites, which optimizes these assets for search engine results.
Sometimes, companies and individuals end up using too much of these keywords, and in ways that
the content never makes any sense. This is the kind of practice that online reputation specialist Wally Halicki warns against. When this happens, the content is hard to read. There is a fine line between putting keywords into an article for it to be SEO optimized and keyword stuffing.
Reputation management articles can be found on the Internet with a simple search by inputting the right keywords in search engines. After that, websites which have been properly optimized will be indexed. But is the indexing procedure the only way to judge and rate a good reputation management article?
“Well, not entirely because the article needs to identify the problem a client is suffering from and
later provides a swift solution by highlighting the methods to use and fix the alleged situation,”
Wally Halicki said.
Recovering from a crisis is a common procedure marred by criticism and other challenges. Often
times, the best defense is to do research that connects with other people who have been in a similar situation before they were helped through various methods, Wally Halicki said.
The point is that a reputation management article should not only have the answers, but can
also direct readers on where or how to find a solution towards fixing a bad reputation on the
Internet, noted Wally Halicki, reputation management expert. Note that a commendable
reputation management article should also be unbiased in ways that it identifies.